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Petra Nemcova and Chopard Jewellery Line Up For Summer

Campaign represents the spirit of Chopard in summer.

Petra Nemcova is the muse behind Chopard’s Haute Joaillerie collection, a jewellery line aimed at paying tribute to the light and colours of the seasons and, this summer, the collaboration presents a new advertising campaign designed to represent the summer months.

The new campaign is intended to capture the essence of Chopard and its jewellery: freedom, audacity and a joyful energy. According to Chopard, this campaign has the magic of summer merge with the contagious joie de vivre of Petra Nemcova, who evokes an exquisite moment of sheer grace, elegance and happiness. 

Philanthropist Petra’s own Happy Hearts Fund humanitarian association has been supported by Chopard for the past two years. Together they share a common bond for aiding others and a determination to support cherished causes that improve the lives of the less fortunate. 

The Haute Joaillerie jewellery is the result of work from the finest designers and craftspeople. Jewellers, lapidaries, rhodium platers and gem-setters interlace colours and materials to create pieces that take hundreds of hours to create.

Caroline Scheufele, co-president and artistic director of Chopard, said: “When we first thought about this campaign, Petra was an obvious choice. Her natural sparkle, her smile and her gentleness, combined with a generous and radiant personality, light up our Haute Joaillerie creations in the most beautiful possible way. She is an authentic, freedom-loving person entirely in tune with the Chopard spirit.”